“Reimagining the Burger King brand
as something more than just a fast food option.”
leaned into the idea of creating a “fresh ingredient” forward concept that would also double as a specialty item market.
Introducing BK Premium
The storefront centers around the idea of elevating the Burger King experience . Blending fresh, high-quality ingredients with the flame-grilled flavors people love.
Designed as a dual-concept, the space features an artisan market, where customers can purchase fresh produce, baked goods, and exclusive BK specialty items. In addition to the storefront is Crown + Flame full- service bar and grill offering made-to-order, premium flame-grilled burgers and much more.
